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  • National Conference

    • 6 September 2019

    National Conference on
    The conference received an overwhelming response of 63 paper presentations from corporate, academicians, research scholars and students from different cities including Bangalore, Chennai, Hyderabad, Pune, and Kanyakumari.

    Participation came from colleges such as: Mangalore University, Bangalore University, Tumkur University, University of Madras, Kuvempu University, Christ University, REVA University, Jain University, St.Ann’s College for women, Mount Carmel College, Al-Ameen Management College, ISBR Research Centre, Acharya Institute of Management Studies and Acharya Institute of Graduate Studies.
    Professor Prasad Linganna, event host quoted Mahatma Gandhi ‘Live as if you were to die tomorrow, learn as if you were to live forever’ and stated that in this global economy it is the change that will always remain constant‘ the need of hour is to learn, develop, innovate and change….’
    The Program commenced at 10.30am with invocation song, ‘Veena Vardhe’, by Ms.Poorwa . Floral tribute was offered to the founder, Dr. M. S. Ramaiah by the Chief Guests Mrs. Geetha Shankar, Director, Centre for Communication Excellence and National Chairperson – Young Communicators Club; Dr. B.A. Anuradha, Member, Academic Council, Bangalore Central University and Principal, Al-Ameen Institute of Management Studies; Mr.Kishor Jagirdar, Chairman and Managing Director, Infopace Management Pvt. Ltd.; and Dr.R Radha, Dean, Ramaiah Institute of Management Studies.
    Dr.R. Radha in her welcome address told that innovation and technology go hand-in-hand; Innovations have made our lives easier, comfortable and better in many terms. She illustrated with videos on two major innovations: Google’s driverless cars and Microsoft Hololens. Chief Guest Mrs. Geetha Shankar conveyed that individuals should lead their lives through exclamatory mark and not be an exclamation. Her belief was to minimise robotization as it will disrupt our personal lives. There is a need to focus more on manpower rather than machine power, a similar thought was echoed by Professor Prasad Linganna when he stated that ‘Machine learns, while human leads’.
    Dr.B.A. Anuradha showed the participants the ugly, bad and good side of innovation. She focused on the area of sustainable development goals. She also expressed that creativity is messy and must be disciplined.
    Plenary session-One entitled ‘Innovation & Trends in global economy’ included eminent corporate leaders Mr.Kishor Jagirdar, Chairman and Managing Director, Infopace Management Pvt. Ltd., & Mr. Suresh Kumar, CEO, Martial Motors Pvt. Ltd. They shared insights to develop, and build the necessary leadership skills in order to sustain oneself in the era of economic slowdown.
    In plenary session two, ‘Gig economy and shaping the future workforce’ Mr. Jay Rao, President, Marketing Go Go International Ltd., Prof. A. S. Chandramouli, Former Deputy Director (Audience Research & Marketing), Doordarshan and All India Radio, Mr. Namish Gupta, CEO, De Brand Chakra, shared glimpses on the Gig economy and how it is shaping the future of markets and the trend is completely relies on automation than manpower.
    Finally, the conference tracks were divided into six different sectors viz., General Management, Marketing, Human Resources Management, Library & Information Science and Banking & Finance and Student Presentations’.
    The valedictory function concluded with best paper awards in the respective domain area. The best paper award for the domain area General Management was received by Mr. Nandan R Naresh and Mrs. Sushma V, Academicians, Acharya Institute of Management Studies for their paper on “A Study on Digital India Campaign and its impact with reference to Bengaluru City”. Marketing area Ms. Ayesha Samreen and Ms. Sharanya Murthy, Academician, Jain University and Christ Academy, respectively for their paper on “A study on awareness and perception of customer towards green marketing in Bengaluru City”. Human Resources Management in the area Ms. Arthi Purusotham, New Baldwin College, Mandur, Hoskote, for her paper “Recent trends of organisation towards employee engagement and its sustainability”, Banking & Finance received for Mr. Bhavesh Kumar Rathod and
    Ms. Madhuri U, Academicians, Acharya Institute of Management Studies, for their paper on “MVA : A Business Valuation model for sustainable growth, with reference to NIFTY top IT companies, India, an empirical study”. Students’ Presentation were received by Ms. Ancy S. S and Ms. Umaima Rukhsar, Students, Mount Carmel College, for their paper on “A study on perception of employees towards Gig System” and Mr. K. Mohan Venkatesh, Sree Vidyanikethan Degree College, Tirupathi, for his paper “A study on emerging trends in Banking Sector”.

    The Function concluded with Vote of Thanks delivered by Dr. Dhanalakshmi, Convenor and followed by National Anthem.