Digital Marketing Workshop held at RIMS, Bangalore
By Mrs. Ashwini Karthik,
Digital Marketing Trainer & Consultant
A Workshop on Digital Marketing was organized on 4th Nov 2019 for the final year, Marketing specialisation students, to give them an insights on the importance & uses of Digital Marketing in today’s Marketing scenario.
The Training session started by giving a brief idea how Digital Marketing is taking over the Traditional Marketing. There after it was followed by the concepts of Digital Marketing like SEO, SMM, Blogging, Vlogging, ORM, MBA (Master Bucket Analysis), Websites, Hosting, Domain etc. Later on the trainer elaborated about of SEO On Page & Off Page wherein Meta Tags, Meta Titles, Meta Descriptions & Keywords were introduced.
It was completely an Interactive Session wherein the trainer involved the participants by common examples. She was open to Q & A & also cleared the doubts on the spot. After the break Mrs. Ashwini Karthik exhibited the common tools used in Digital Marketing like SEO QUAKE, SEOPTIMER, /robots.txt, Google Ads, Inspecting the images, viewing the source of websites, Facebook Business Ads, Google Analytics.
An Interactive workshop ignited the inquisitiveness of students. Now the students are more curious to learn more about Digital Marketing & looking forward to it. The informative workshop culminated with a vote of thanks.